Code for Good was founded on the belief that AI should be a force for good. Our journey started in 2019, when our founders—Koen Looijmans and Simon Lit—began developing AI-driven solutions for global enterprises. Our team specialized in AI models that helped major multinationals optimize operations and drive revenue growth. This expertise led to recognition in 2021, when we were named "One of the Most Promising AI Startups in Europe" by the appliedAI Institute for Europe (Germany), Hub France IA, Ignite Sweden, AI Sweden, RISE Research Institutes of Sweden, and the Netherlands AI Coalition (NL AIC).
Our previous company
In 2022, our previous company, World of Content, was acquired by a German tech firm, following their €70 million investment round. As we continued advancing AI solutions, we recognized a deeper need—technology that doesn’t just optimize profit, but drives positive change.
The launch of Code for Good
In 2024, we made a strategic pivot and launched Code for Good, bringing the same
high-performing AI team to projects that move the world forward. Today, we develop AI-driven solutions that power the circular economy, reduce waste, enhance data integrity and create lasting impact.
